Attention to detail, holistic approach to marketing. Working with Manesh has been a joy all throughout.
Eman Pulis
Founder, SiGMA
THE IGAMING SPACE IS CROWDED
Startups Face Fierce Competition
Is Your Business Standing Out?
90% of iGaming startups fail within their first two years.
One of the biggest reasons for failure? Competition.
Hundreds of businesses are selling almost the same products as yours.
Including your competitors.
Similar products, similar functionalities, and similar websites.
As a result, you end up competing on price.
You are losing market share to cheaper competitors.
So, how do you stand out?
By building a brand that stands out.
Through Strategic Brand Marketing.
All signs point toward effective marketing being the unfair advantage.
Every founder knows marketing is crucial. But few businesses are set up for success from the start.
“Success in marketing is more than just getting the word out—it’s about building a sustainable foundation for growth.” — Philip Kotler
But before I waste any more of your time with speculations, let’s see if this applies to you.
If you do not relate to one of the bullet points below, you are free to leave the page.
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Your business is ready to grow, but you lack the marketing expertise for a scalable strategy.
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You're overwhelmed by hiring decisions. Junior marketers lack experience, agencies complicate things, and a CMO is too expensive.
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Your brand feels lost in a crowded market. You need a clear direction to stand out.
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Building a lean, effective marketing team has been tougher than expected.
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You're unsure how to create a strategy that aligns with your goals and delivers results.
If any of these points resonate with you, you’re in the right place.
THE ULTIMATE EDGE
All the Right Tactics Fall Flat Without This
And in today’s market, standing out requires more than just running campaigns.
Hey, I’m Manesh.
I’m a marketing consultant for iGaming startups & scaleups.
Founders and CEOs turn to me when they need to set up their marketing, build a brand, grow faster, and scale their efforts—without the hefty costs of full-time hires.
I help businesses craft the right strategy, streamline their marketing, and position themselves as industry leaders through Strategic Brand Marketing.
In the fast-paced world of iGaming, growth often comes with its own set of challenges.
I’ve seen it firsthand: a company growing fast, onto something great.
They had interesting products, customers, and a vision.
They focused on building a great product line and a sales team.
But something important was missing.
This company had different products, each scattered like separate businesses.
Fighting for attention in a crowded market, these pieces weren’t fitting together.
They had no dedicated marketing team, no unified vision, and no strategy to bring it all together.
They knew they were losing market share to competitors.
They felt it slipping away, but they didn’t know how to stop it.
That’s when they contacted me...
I didn’t walk into a company; I walked into a puzzle waiting to be solved.
My goal? To build something new through Strategic Brand Marketing—something that would make people take notice.
Here’s how I turned things around:
Everything starts with Brand
I helped craft a unique story that brought everything under one roof.
We developed a visual identity that turned heads.
A story that tied their products into one compelling narrative.
Their brand was no longer a collection of different voices; it became a symphony—bold, clear, and with a powerful message.
Strategy
Having a stunning brand made everything easier.
The next step was to weave a strategy that would establish a name for the company in the industry.
I created a 360-degree approach to attract, engage, and retain the target audience through a right mix of events, PR, and social media channels.
Making sure the branding was consistent across all touch points was a top priority.
Because we were not just building a brand
We were building a memorable experience.
Website
This wasn’t just any website.
It was a digital home that showcased their new brand and offering, tailored to their audience’s pain points and needs.
A unified place that connects everything they offered in one place.
Team
A brand is only as strong as the team behind it.
The next crucial step was building a marketing army to drive everything forward.
This wasn’t about filling seats; it was about finding the right people who understood the vision and knew how to execute it.
I didn’t just hire a team—I built one with purpose, like perfectly fitting pieces of a puzzle.
Workflows
To ensure everything went smoothly, I created standard operating procedures for each project.
Everyone knew what needed to be done.
From social media to public relations, everything moved together like a well-oiled machine.
Events
In the iGaming world, standing out at events is crucial.
Our new brand helped the company shine.
Their event booths weren’t just stands—they were experiences people remembered.
We exhibited at 9 industry events within 1 year.
That was a lot of work, a lot of moving pieces.
But we managed to build a great team.
That helped us achieved the best possible.
From event to event, we improved how we portrayed our brand image, showing the company’s growth.
The results?
The company went from being unknown to being recognised with four awards.
They attracted qualified inbound leads month-on-month.
Sales became easier.
Their brand was no longer just another name in the industry... they became a key player.
And this was all due to the effective implementation of Strategic Brand Marketing.
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I have worked closely with Manesh when we were both at SiGMA in 2020 and also afterwards when he became my client. Manesh’ extensive understanding of marketing strategies, combined with his incredible passion for the domain, is nothing short of outstanding. In addition to his professional acumen, Manesh is an absolute pleasure to work with.
Jan Kowalczyk
WHAT CAN YOU EXPECT
Transform Your Business into a Brand
With a Marketing Consultant
Over the years, I’ve helped many startups confidently launch their marketing through Strategic Brand Marketing.
I understand the pressure founders face when trying to do everything at once.
Hiring the right marketing talent can feel overwhelming.
Do you risk the inexperience of a newcomer or overpay for a CMO who may not even fit your team?
There’s a better way.
A marketing consultant with successful startup stories.
One who can help your business do marketing the right way, without the full-time price tag.
This is where I come in.
I become your partner, hands-on and committed.
I bring strategy, build teams, and drive marketing efficiency.
Here’s how I'll transform your business:
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Strategy: Craft a 360° marketing strategy aligned with your business objectives, so you can stop feeling overwhelmed by marketing decisions and have a clear path to growth.
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Brand: Develop a unique brand identity that resonates in the iGaming landscape, so you can stand out in a crowded market and stop losing share to competitors.
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Team: Build, train, and lead a marketing team tailored to your culture, so you can focus on growth while your team executes effectively.
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Events: Create an effective strategy and budget optimisation plan so you can maximise your presence at iGaming events and attract qualified leads.
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Digital: Implement an integrated strategy across your website, social media, and content marketing, so you can stay top of mind and ensure your audience gets the information they need.
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PR: Drive continuous PR initiatives to elevate your profile, so you can position your brand as a thought leader and attract customers and investors.
The centre of my universe is helping your business stand out through Strategic Brand Marketing.
The journey I’ve taken companies through isn’t just about marketing.
It’s about transformation. It’s about taking something raw and turning it into something exceptional.
Ready to transform your business into a brand that stands out?
Let’s talk. Together, we’ll write your success story.
HOW WE'LL WORK TOGETHER
1. Discovery Session
We’ll dive deep into your challenges and goals.
2. Customised Proposal
A clear roadmap to set our partnership in motion.
3. Flexible Engagement
Adjusted to your business needs and growth stage.
4. Hands-on Strategy
Regular sessions, seamless integration, and continuous optimisation.
5. Solid Structure
Build a marketing team and structure that succeeds beyond my term.
THE MARKETING CONSULTANT
ADVANTAGE
• Access top-level expertise without the full-time commitment.
• Leverage 7+ years of industry experience and key connections.
• Scale faster with someone who’s done it before.
You can keep trying to figure out marketing alone
—or you can work together with someone who's done it before.
And build a brand that stands out.
So you don't lose market share to competitors.
Ready to take the next step?
Let's talk. Book a free consultation below.
WORKED WITH
Manesh's hands-on approach to marketing management, working under pressure, multi-tasking, confidence and powerful character won him the respect of the team. He never refuses you when you ask him for help. He is ready to deal with difficult situations and solve the problems on time. He always takes care of the job. The success achieved in his job required extensive knowledge and dedication. I definitely would recommend him as Marketing Manager.
Kevin Norville
Chief People Officer, Gaming Innovation Group